Digital Marketing Strategy Services

“Penny independently managed the entire Jacky Winter social media portfolio for nearly 2 and a half years from 2016 to 2018. Working collaboratively with our teams in Melbourne and New York, she quickly gained a deep understanding of our artists, our brand, and our voice. During her tenure, Penny not only helped redefine and execute our social strategy, but also actively identified new opportunities to pursue and acted on them. In addition to providing a comprehensive service that encompassed strategy, writing, and design, Penny also provided us regular reports with clear and actionable metrics so we could see the results of her work which allowed us to make informed decisions on where to invest our resources. I would highly recommend her services to any fellow business in the creative industry looking for a unique perspective or to bring a new voice to the table.”

“Penny developed a social media strategy for my business, Hound & Bone Studio. Running a small business, I wear many hats and unfortunately the social media side of things was neglected - I had no real strategy to place to manage our social media and it was continually relegated to the bottom of my ‘to do’ list. Penny asked us a series of initial questions, and then spent a lot of time looking to our existing content as well as making sure she had a good grasp on the functions of our business. We then received a comprehensive strategy suited to our particular needs and concerns. In particular, I was impressed that Penny took the time to understand our business, our values and our clientele and devised a plan that was not only tailor made for our business and our audience, but also designed to fit into a really busy workload - meaning it was a plan I could actually implement. Penny really gave me the clarity I needed to set up better systems, and I cannot recommend Twopence Social enough if you’re needing some guidance with your social media marketing. Such wonderful, personable service. Penny is a gem!”