Oh hey, I’m Penny

My career in digital marketing started back in 2012 *cue flashback chimes*; Myspace was out and Facebook was in, everyone had acclimated themselves to a “wall” and long since recovered from the trauma of choosing a Top 8.

Since then, I’ve worked with a bevvy of small Australian businesses, both in-house, agency side and as a freelancer, across industries comprising fashion and retail, interior design, hospitality, health and nutrition, finance, real estate, fine arts, creatives and non-for-profit organisations in women’s crisis support and LGBTQIA+ issues.

I have gained experience in all corners of digital marketing including copywriting, content creation, videography, web building, graphic design, e-commerce, SEO, email marketing, social media, and overall marketing strategy development.

These skills and many more have been collected and hard-won throughout my years of work in digital marketing with clients and employees including Spotlight, Gorman, The Jacky Winter Group, CERES’ Tamil Feasts, Creative Minds, Off-Line Supply Co., JAC&, Soap Club, Variety Hour Studio, Wendy Brooks & Partners, Pride Foundation Australia, The Open Arms and Gambol Creative.

My freelance writing has been published in Daily Life, Mamamia and SBS Sexuality.

My services:

WEBSITE DESIGN & Build

SOCIAL MEDIA TEMPLATE DESIGN

EMAIL Template DESIGN

Monthly marketing meetings

One-off marketing consultations

DIGITAL MARKETING STRATEGY Development

Why work with me?

Aside from my Master of Communications (RMIT) and over a decade of experience in all aspects of digital marketing, I have a genuine passion for creating the right environment for small businesses to thrive.

I love nothing more than creating a digital space for my clients that communicates their brands identity and values, while also serving their business goals. My happy place is setting you up for clear, consistent communication with your audience from all corners of your digital presence.

I’m passionate about working with businesses and creatives who are making a real difference in this world. A clear through-line with my clients has been their connection to community and social change, and being able to empower these businesses to grow is what drives me to keep doing what I do.

Being a queer woman with ADHD working in a predominantly straight, male, neurotypical industry, I want to be the soft landing place for small business owners who need to hear that their best efforts are enough.

I’m not here to entertain “hustle culture” and pressure you to meet the demands of how often each platform would like to you populate their feed. I’m more interested in working with business owners one-on-one to find a marketing strategy that is sustainable, consistently achievable, and wont land you in total burnout within a few months.

Work with me, and you won’t just find yourself working with a digital marketing professional, but a cheerleader and advocate for your brand, too.

Kind words from clients...

"Penny has been extremely valuable to our business as we continue to grow our content & social media program. She joined us mid-way through a large content rollout and quickly navigated the many moving parts to ensure we finished the project with ease. She has specifically helped us set up operational efficiencies through better use of workflow tools and improved reporting framework. We would absolutely recommend Penny’s services, and we look forward to working with her again in the future."

"Penny not only helped redefine and execute our social strategy, but also actively identified new opportunities to pursue and acted on them. In addition to providing a comprehensive service that encompassed strategy, writing, and design, Penny also provided us regular reports with clear and actionable metrics so we could see the results of her work which allowed us to make informed decisions on where to invest our resources. I would highly recommend her services to any fellow business in the creative industry looking for a unique perspective or to bring a new voice to the table."

"Penny is providing a wonderful breath of fresh air as our marketing consultant at Pride Foundation Australia. She is preparing all of our social media posts and our regular newsletters to our donors, as well as advising us on our marketing strategies. She is bringing humour and contemporary ideas to our messaging. Her work ethic is strong and committed, and she appropriately checks in regularly to be sure that she is on the right track. We are very grateful to have her expertise benefiting our work."

"I was impressed that Penny took the time to understand our business, our values and our clientele and devised a plan that was not only tailor made for our business and our audience, but also designed to fit into a really busy workload - meaning it was a plan I could actually implement. Penny really gave me the clarity I needed to set up better systems, and I cannot recommend her enough if you’re needing some guidance with your social media marketing. Such wonderful, personable service. Penny is a gem!"

I'm paying the rent

I am committed to reconciliation for the Aboriginal & Torres Strait Islander people of so-called Australia. 1% of my income is donated to Pay The Rent each month to support Indigenous people and communities.