The Beautiful Bunch

Born in 2020 during the height of the pandemic, The Beautiful Bunch are a social enterprise, providing vocational training in floristry to women with refugee and migrant backgrounds here in Melbourne. Their arrangements of native and seasonal blooms are the gift that gives twice, brightening the spaces of those who buy them, while also supporting the futures of the young women who make them.

At the end of 2023, The Beautiful Bunch approached me to assist them with migrating their website from WordPress over to Shopify, to simplify their ecommerce setup and support their endeavors as they set their sites on organisational growth. 

The process consisted of a complete site rebuild through Shopify (using the Impact theme by Maestrooo) and configuring a lot of moving parts: order cut-off times for same-day delivery, subscription functionality, and courier management among them.

At the same time as website migration, I also migrated Bb*’s email marketing system over to Klaviyo to take advantage of the better ecommerce capabilities offered through their platform as well as the simple integration with Shopify.

The result has been a fresh new website with integrated marketing functionality that not only reflects their brand through its visuals and messaging, but also serves to improve the customer experience from initial research to final purchase and delivery, as well as streamlining the internal processes for Bb* so they can focus less on website maintenance and more on the important work they do. 

“Penny assisted The Beautiful Bunch in moving our website from WordPress over to Shopify. As an e-commerce business, focused on same-day delivery, our team was naturally quite anxious about the transition; however, Penny handled the complete migration of our website content, our product offerings, and our existing customer subscriptions with skill and ease.

Penny listened to what we needed in a website, both from a customer experience perspective as well as a backend perspective, and was always quick with a solution to make our new website and the process of incoming orders easier to manage. Penny ensured our customer experience was always a priority and that no sales were missed in the transition.

After the new site launch, Penny remained available and responsive to us as inevitable issues arose and was quick to action anything that needed fixing. On our first day of trade for the year, we had Penny’s full support, as she came into our studio to train staff how to use the new website and the many processes for daily orders, as well as providing thorough documentation specific to our site for staff to refer back to.

Penny has since helped us to expand and grow our website content and product offerings over major industry periods such as Valentine’s Day and Mother’s Day. Working with Penny has been integral to our business growth, and we would wholeheartedly recommend her for website and digital marketing projects.”

Jane Marx, The Beautiful Bunch

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