Pride Foundation Australia

Pride Foundation Australia is a national philanthropic organisation that provides grant funding opportunities to projects that aim to achieve equity for LGBTQIA+ Australians through systemic change. Forming in 2004, the foundation was set up by founders who recognised that philanthropic funding of LGBTQIA+ research, resources, communities and projects was near nonexistent. Today, LGBTQIA+ causes still receive less than 1% of charitable funding across the philanthropic sector. 

Since 2020, I have worked as the Marketing Coordinator for Pride Foundation Australia, helping to grow and strengthen their online presence and national brand recognition. 

During this time I have redesigned PFA’s website to improve navigation and strengthen brand recognition as well as manage their email and social media marketing campaigns. 

A key aspect of this role includes Pride Foundation Australia’s annual Pride Month/End of Financial Year fundraising campaigns that have so far raised over $140k towards LGBTQIA+ refugees and people seeking asylum and supporting Transcend in their work to advocate for trans rights in Australia.

In 2022 I had the privilege of being featured in French Connections Pride campaign, raising money for Pride Foundation Australia.

“Penny is providing a wonderful breath of fresh air as our marketing consultant at Pride Foundation Australia. She is preparing all of our social media posts and our regular newsletters to our donors, as well as advising us on our marketing strategies. She is bringing humour and contemporary ideas to our messaging. Her work ethic is strong and committed, and she appropriately checks in regularly to be sure that she is on the right track. We are very grateful to have her expertise benefiting our work.”

Ruth McNair, Pride Foundation Australia