The Sleep Concierge
The Sleep Concierge is the brainchild of Sally Woods, a registered paediatric nurse and certified baby sleep consultant. Sally has big dreams for her small business: to become an authority in baby and toddler sleep here in Australia.
I worked with Sally across all aspects of The Sleep Concierge’s digital marketing: developing a digital marketing strategy, redesigning the website, creating email marketing and social media marketing templates and working hand-in-hand with Sally on the regular output of her marketing content across all platforms.
When Sally first came to me, she had an incredible product, valuable services and huge ambition, but her website and overall online presence were holding her back.
Sally mentioned her inspirations included Go-To Skincare and their ability to toe the line between playful yet authoritative. With that in mind, I took Sally’s existing brand assets: a logo and two colours, and expanded upon it to produce a visual identity that is engaging and memorable.
As I soon learned working with Sally, there is so much information to communicate on how and why baby’s sleep patterns develop over time. So, The Sleep Concierge blog section needed to be easy to navigate to allow tired, stressed mums to be able to quickly find the answer they were looking for. We decided upon top-line categories to file blogs under, and I made those categories filterable for those who wanted to explore a particular aspect of baby sleep in-depth, while also providing a search field to provide immediate answers to specific questions.
The Sleep Concierge also required a website that could sell three different kinds of products (digital guides, online consults and affiliate linked products) in a way that felt cohesive despite their differing checkout journeys.
I implemented the same charismatic identity across The Sleep Concierge’s email marketing and social media marketing assets, to create a cohesive and impactful digital presence.
Finally, I have worked with Sally in an ongoing capacity with regular marketing meetings to help her maintain a consistent flow of content from her website through to email newsletters and social media content.