Website Design

Your website is one of the most important aspects of your online presence. It’s the final touchpoint your audience comes into contact with before they decide to purchase, sign up or reach out. And unlike social media, you actually own this little corner of the internet and the content you put on it, which means that no matter how the landscape of social platforms or search engines changes, your authority remains here.

So it’s important that your site affectively communicates your brand’s values and benefits, is simple to navigate and easy to view across devices, and includes strong calls-to-action that lead your audience to engage with your business.

I love building playful yet impactful websites that harmonise good design with considered strategy.

Past Projects

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I can help you with a...

Website audit

Let me have a nosey around your website and come back to you with a report outlining any identified issues and recommendations for improvement.

SEO
Site navigation
User experience (UX)
Calls-to-action
Brand messaging
Design
Marketing integration

Website refresh

You already have a site and your content is good, but the design and navigation is feeling a bit confused. I’ll help you clean up house, so that your website is both looking good and working for your brand.

New website build

New business, new site, let’s go! I’ll help you bring your brand to life on screen with a new website build that meets all your brand needs. I can also set you up with web hosting and domain registration if needed.

Responsive design
Strategic planning and build based on your brand goals
Blog archive and single page templates
Basic on-page SEO
Email marketing integration
Google Analytics 4 Integration

What clients have to say...

"As someone who is far from tech-savvy, the prospect of creating a website seemed like a daunting task. However, Penny made the process effortless and stress-free. Penny truly understood my personality and ethos, acknowledging my desire to be unique in my field. She was able to capture the essence of my work in baby sleep without resorting to typical, cutesy designs. Instead, she brilliantly used color and fun elements to make my website stand out, creating a distinct and memorable online presence. Her problem-solving skills were exceptional. Penny tackled every technical challenge that arose, persisting until she found a solution. Her determination to deliver a flawless website was evident in her meticulous attention to detail. Today, I am incredibly proud to direct my clients to my website, and I owe it all to Penny's fantastic work. I would have been lost without her expertise and guidance. Thank you, Penny, for transforming my vision into a vibrant, engaging, and functional website."

Do you need branding, too?

Meet So-le Studio, an incredible -based brand identity designer and, coincidentally, my older sister. Now you know who came up with my logo and silly little twoies!

Liz and I have teamed up to offer a brand and website design package for small businesses who are setting up their new brand online, or simply looking for a refresh of existing assets.

How we'll work together...

1. Initial Chat

First we’ll jump on a call to chat through your project, budget and timeline to see if we’re the right fit for each other.

2. Proposal

Once we’ve become acquainted, I’ll send through an estimate based on your needs and my recommendations.

3. Strategy

We’ll meet on a call to discuss how your site can best serve your business, your business goals and any inspiration you’ve collected.

4. Concepts

I’ll send through two design concepts based on 2–3 pages of your site, and you’ll choose one to go ahead with.

5. Site build

Moving ahead with the selected design concept, I’ll build out the rest of your site.

6. Revisions

You’ll have the chance to provide two rounds of feedback to make any small fixes to the site before we go live.

7. Go live!

After a final proof and a run through our launch checklist, I’ll help you connect your domain to your site to go live.

8. Support

After launch, I’ll be there to make any quick fixes or to help you add new features and updates in the future.

Want to know more?

To get a better idea of my services, what they involve and how much they cost, enter in your details and I’ll email you a copy of my current services guide.

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